Perfume launches, fragrance reviews, and the artistry behind the world's best scents.
Inside Dolce & Gabbana Beauty’s Devotion to Fragrances
# Dolce & Gabbana's Devotion Franchise Becomes Serious Fragrance Contender Dolce & Gabbana Beauty has built a powerhouse fragrance business on the ba…
Confirmed: Alisha Boe Is a Blast at Parties
# Alisha Boe Shares Her Party Essentials as New Face of YSL Beauty's Black Opium Actress Alisha Boe has secured a major beauty ambassador role as the…
Maison Crivelli Opens First Boutique, CEO Talks Strategy
# Maison Crivelli Makes Physical Retail Push With First Flagship Boutique Maison Crivelli, the French niche fragrance house, has opened its inaugural…
In the GLP-1 Era, Dessert Is Better Worn Than Eaten
# Gourmand Fragrances Boom as GLP-1 Drugs Reshape Consumption Habits The fragrance industry is experiencing a major pivot toward dessert and candy-in…
Amouage Raises the Stakes on Extrait Concentration
# Amouage Escalates Luxury Fragrance Game With High-Concentration Extraits Amouage has positioned itself at the forefront of a luxury fragrance shift…
The Fragrance Foundation to Honor David Greenberg
David Greenberg, chairman of L'Oréal USA, will receive the Fragrance Foundation's 2026 Circle of Champions award. The honor recognizes his contributio…
Amouage Raises Concentration Stakes With Decision 42 and Overture 41
# Amouage Pushes Ultra-Luxury Fragrance Further With Highly Concentrated New Releases Amouage launches two new extraits, Decision 42 and Overture 41,…
Can Blockbuster Fragrances Make a Comeback?
# Can Blockbuster Fragrances Make a Comeback? The fragrance industry enters autumn with a calculated bet. Estée Lauder, Chanel, Guerlain, and other h…
Victoria Beckham Beauty Checks Into Hotel Portofino With Debut Extrait de Parfum
Victoria Beckham Beauty has entered the luxury fragrance market with Hotel Portofino, a debut extrait de parfum that signals the brand's pivot toward …
At Sephora, a Fragrance Brand All About Perfumers Launches
Sephora is banking on perfumer-centric branding with the launch of Anecdotes by Artists, a fragrance line that puts the creators front and center rath…
Guerlain’s New Perfume Bottles the Scent of Sunset
Guerlain releases L'Heure Bleue, its first new feminine fragrance in over a decade, capturing the essence of twilight. The eau de parfum represents a …
Former WeightWatchers CEO Sima Sistani Debuts Fragrance Brand Liberation of Flowers
# Former WeightWatchers CEO Sima Sistani Launches Liberation of Flowers Fragrance Brand Sima Sistani, who recently stepped down as CEO of WeightWatch…
Inside Designer Beauty’s Intensifying Battle for the Men’s Fragrance Consumer
# Designer Beauty's Male Fragrance Market Splinters as Competition Heats Up The men's fragrance market is fracturing. Once dominated by a handful of …
Florence Pugh Is the New Face of Max Mara’s First Fragrance
# Florence Pugh Fronts Max Mara's First-Ever Fragrance Launch Florence Pugh has signed on as the face of Max Mara's inaugural fragrance, marking the …
Vanilla Is the Most Popular Fragrance Note—These 10 Perfumes Get the Most Compliments
Vanilla tops the fragrance world as the most universally loved scent note, and perfume lovers are gravitating toward specific bottles that consistentl…
Fine Fragrance’s Sweet Smell of Success Lasts
# Fine Fragrance's Sweet Smell of Success Lasts The fragrance industry continues to defy economic headwinds. Recent earnings reports from major suppl…