Tricia Butler, president of North America for Givenchy & Kenzo Parfums at LVMH Fragrance Brands, has been elected board chair of The Fragrance Foundation, effective immediately. Butler replaces Jerry Vittoria, former global fine fragrance president at Dsm-firmenich, who held the position since 2016. She will serve a three-year term through December 2029.
Butler has served on the foundation's executive committee since 2021. Linda G. Levy, president of The Fragrance Foundation, said Butler "leads by example in so many ways, not only as a leader but as a valued member of TFF who is deeply involved in our initiatives."
Butler stated she aims "to guide the path of TFF toward the possibilities of what we can achieve together by collaborating creatively and strategically as a united industry, making TFF the go-to authority for all things fragrance."