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Natasha Obi

Staff Writer, Beauty · BeautyWireDaily

Natasha focuses on inclusive beauty, diverse representation in campaigns, and the science behind popular skincare formulations. Her work highlights the brands redefining beauty standards.

Articles by Natasha Obi

Opinion: The Contour Obsession Is Rewarding Brands That Prioritize Complexity Over Accessibility Yesterday

Opinion: The Skincare Ingredient Alphabet Soup Is Drowning Out the Brands That Actually Work Yesterday

The Beauty of New York on a Summer Friday Yesterday

‘Who’s Who of London’ Exhibition Celebrates Penhaligon’s Portrait Collection in Shanghai Yesterday

EXCLUSIVE: Skin Design London Launches First Beauty-tech Device 2 days ago

9 Best Wireless Bras That Are Actually Comfortable, According to Bra-Haters 2 days ago

The Best Birkenstocks to Buy Now, From Classics to New Styles 2 days ago

Opinion: We're All 'Relation-Shopping' Now, But Nobody's Asking What We're Actually Buying 3 days ago

Does ‘Spider-Man: Brand New Day’ Have a Post-Credits Scene? 3 days ago

Dibs Beauty Aims to Disrupt Concealer Category With Dual-ended Edit Stick Launch at Ulta Beauty 4 days ago

Puig Q2 Sales Rise 4.1 Percent 5 days ago

Opinion: The Celebrity Haircut Cycle Is Dead—and That's Actually Good News for the Industry 6 days ago

EXCLUSIVE: TSG Consumer Acquires Majority Stake in Saltair, Iskra Lawrence to Serve as Chief Community Advocate 6 days ago

Hailey Bieber Just Co-Signed This ’90s Hair Accessory Trend—It's Only $10 on Amazon 6 days ago

BTS Is Right to Refuse the Grammys’ Newest Category 6 days ago

Opinion: The Sustainability Packaging Trap Is Getting Ridiculous—and Brands Need to Stop Jul 29, 2026

Unilever Boosts Outlook After Strong First Half, Historic World Cup Sponsorship Deal Jul 29, 2026

Opinion: Beauty's Refill Economy Won't Save the Planet, But It's Already Changing Who Controls Beauty Jul 28, 2026

Opinion: The Beauty Industry's Dangerous Obsession With Viral Moments Over Lasting Value Jul 28, 2026

Align Ventures Closes $125M Early-stage Fund II, Eyes Beauty, Wellness and Consumer Innovation Jul 28, 2026

Opinion: Everyone's Obsessed With Sleep Tracking, But We're Missing the Real Problem Jul 27, 2026

Opinion: The Clean Beauty Consensus Is Collapsing, and That's Actually the Problem Jul 27, 2026

Opinion: The Wellness Industry's Complexity Problem Is About to Eat Itself Jul 27, 2026

EXCLUSIVE: Diana Rubin Named Inaugural CMO of Bubble Jul 27, 2026

Everyone Who Dies on ‘House of the Dragon’ Season 3 Jul 27, 2026

Opinion: The Wellness Industry's Obsession With "Balance" Is Itself Unbalanced Jul 26, 2026

The Internet’s Favorite Lip Mask Is Now Customizable Jul 26, 2026

Your Scorpio Monthly Horoscope for August 2026 Jul 26, 2026

Your Leo Monthly Horoscope for August 2026 Jul 26, 2026

Opinion: The Wellness Industry's Complexity Problem Is About to Become Its Biggest Liability Jul 25, 2026