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Natasha Obi

Staff Writer, Beauty · BeautyWireDaily

Natasha focuses on inclusive beauty, diverse representation in campaigns, and the science behind popular skincare formulations. Her work highlights the brands redefining beauty standards.

Articles by Natasha Obi

Inside the ‘Barbie Drug’ Tanning Trend 8h ago

Why Food, Glorious Food, Is Beauty and Wellness’ New Frontier 8h ago

How Is MAC Cosmetics Doing at Sephora? Yesterday

EXCLUSIVE: Scott Barnes Relaunching Makeup Brand Yesterday

How To Order The ‘The Devil Wears Prada 2’ Popcorn Bag Yesterday

I Told Myself I Would Stop Shopping—Then I Saw These Chic Spring Coats Yesterday

10 Best Foundations With SPF, According to Beauty Editors, Dermatologists, and Makeup Artists Yesterday

All the Stars Arriving in New York City Ahead of the Met Gala Yesterday

Hailey Bieber Brings Tom Ford’s Saint Laurent to Miami With a Silk Halter Top From 2004 Yesterday

Estée Lauder Signals Confidence, Beats on Q3 Earnings 2 days ago

EXCLUSIVE: Scott Barnes Relaunching Makeup Brand 2 days ago

I Told Myself I Would Stop Shopping—Then I Saw These Chic Spring Coats 2 days ago

Hailey Bieber Brings Tom Ford’s Saint Laurent to Miami With a Silk Halter Top From 2004 2 days ago

Lauder Offers Marc Puig Co-chairmanship of Merged Company, Report Says 3 days ago

Power Brands Dove, Vaseline Drive Unilever Q1 Growth as Company Focuses on Beauty, Wellness, Home 3 days ago

I Told Myself I Would Stop Shopping—Then I Saw These Chic Spring Coats 3 days ago

8 Celebrities Who Are Either Boycotting or Banned From the 2026 Met Gala 3 days ago

I Can’t Stop Thinking About These Met Gala Beauty Looks, From 1985 to 2025 3 days ago

Y2K Lug-Sole Sandals Are the Nostalgic Shoe of the Summer 3 days ago

How Jane Seymour Gets Better With Age 3 days ago

The 2026 Runway Looks Our Staff Would Like to See at the Met Gala 3 days ago

The Launch: Fashion News to Know This May 3 days ago

Fast and Effective Skin-Care Routine, According to Dermatologists 3 days ago

Entrepreneur Emma Grede Saw Nothing Extraordinary in Ami Colé 3 days ago

Beautycounter Alums Revamp Climate-Focused Atmosphera With Hybrid Direct Sales Model 3 days ago

Ulta Marketplace Status Check: Sales Traction, Customer Reach And Efficient Demand Testing 3 days ago

Estée Lauder Ups Science-Backed Skincare Ante With 111Skin Investment 3 days ago

What Should The New Unilever Acquire Next? 3 days ago

Estée Lauder Signals Confidence, Beats on Q3 Earnings 3 days ago

EXCLUSIVE: Scott Barnes Relaunching Makeup Brand 3 days ago