Dyson's Airwrap has dominated the multi-styler category since its launch, but the nearly $600 price tag keeps it out of reach for most people. Cosmopolitan's editors tested every significant competitor on the market and found several that match or exceed the original's performance at a fraction of the cost.
The testing process evaluated heat distribution, styling versatility, ease of use, and actual results on different hair types. What emerged was surprising: some dupes deliver genuinely superior results in specific applications, while others come remarkably close to the Dyson experience for under $300.
The best alternatives share key features with the Airwrap. They use barrel attachments that rotate and wrap hair using air rather than extreme heat. This gentler approach reduces damage and frizz. Most offer multiple heat settings and speed controls. The difference lies in build quality, attachment durability, and how evenly heat distributes across barrels.
Budget-friendly options tend to excel for straight and wavy hair but struggle with thick, curly textures. Mid-range competitors, priced between $150 and $300, handle the full spectrum better. Several editors noted that barrel construction matters more than brand name. Stainless steel and ceramic-coated barrels perform consistently.
The testing also revealed that attachment variety doesn't equal necessity. Most people use only two or three barrel sizes regularly. Paying extra for complete sets wastes money unless you style others' hair professionally.
One standout finding: certain dupes heat up faster than Dyson's model, cutting styling time by several minutes. Others offer superior cool-shot technology for frizz control. A few nail the cordless design that makes the Airwrap so appealing.
Price remains the defining factor. Investing $600 in Dyson makes sense only if you use a multi-styler daily for years.