Saltair, the body care brand cofounded by model and entrepreneur Iskra Lawrence, is exploring a potential sale, according to sources familiar with the matter. The move comes as the brand projects $150 million in sales for 2026, signaling strong growth momentum.
Lawrence cofounded Saltair to create a collection of body care products focused on natural ingredients and sustainable practices. The brand has built a loyal following through direct-to-consumer channels and retail partnerships, positioning itself in the competitive premium body care segment alongside brands like Olaplex and K18.
A sale would represent a significant exit for Lawrence and other investors. The $150 million revenue projection reflects the brand's trajectory in a beauty market increasingly focused on body care as a category. Saltair's growth aligns with consumer demand for efficacy-driven products that emphasize clean formulations and transparent sourcing.
The timing of the exploration reflects broader consolidation trends in prestige beauty. Larger conglomerates like Estee Lauder Companies and Coty have acquired emerging brands to expand their portfolio reach and capture younger, digitally native audiences. Private equity firms have also shown interest in beauty brands with strong DTC foundations and proven unit economics.
Details about potential buyers or valuation ranges remain unclear. Lawrence's involvement in the brand's operations and future role post-sale, if it materializes, is also undetermined. The exploration phase suggests the brand is in early-stage conversations rather than advanced negotiations.
Saltair's growth reflects the broader evolution of body care from functional category to prestige segment. Products targeting specific concerns like hydration, texture, and scent have gained shelf space traditionally dominated by face care. The body care market continues expanding faster than overall beauty, making brands like Saltair attractive acquisition targets for larger players seeking growth.
The potential sale underscores how rapidly DTC beauty brands can scale and become acquisition targets.