Bethenny Frankel has acquired a stake in haircare brand DpHue and joined its leadership as chief brand officer. Frankel works directly with founder Donna Pohlad to drive growth through product innovation and creator partnerships.
The move marks Frankel's latest venture into beauty entrepreneurship. Her portfolio already includes Skinnygirl, the wellness brand she built into a multimillion-dollar empire before selling a majority stake to Beam Suntory in 2011. More recently, she launched ToxicFreeBottoms, a clean beauty skincare line focused on ingredient transparency.
DpHue specializes in hair treatments and color-safe products, a category that has seen explosive growth as consumers prioritize scalp health and vibrant color maintenance. The brand positions itself in the premium segment, where margins and brand loyalty remain strong.
Frankel's appointment carries real business weight beyond celebrity endorsement. She has demonstrated operational expertise through multiple successful launches and exits. Her understanding of direct-to-consumer channels, influencer strategy, and retail expansion provides tactical value for DpHue's growth roadmap.
The partnership signals DpHue's ambitions to expand beyond its existing customer base. Frankel brings a substantial following across social media and traditional platforms. Her involvement typically accelerates brand awareness among affluent consumers who already trust her product judgments.
For DpHue founder Donna Pohlad, adding Frankel to the C-suite brings a co-founder mentality to execution. Frankel excels at identifying white space in markets and building brands around lifestyle positioning. Her track record shows she commits deeply to brands she believes in, rather than making purely transactional appearances.
The haircare market remains competitive, with brands like Olaplex, K18, and Moroccanoil commanding significant shelf space and consumer mindshare. D