Lucas Pinheiro Braathen's beauty brand Octo has released a broad spectrum SPF 40 mineral sunscreen, expanding its lineup with a high-performance formula designed for active use across varying climate conditions.
The Olympic gold medalist skier cofounded Octo with a focus on performance-driven skincare. The new mineral sunscreen combines UV protection with sustainable ingredient sourcing, addressing both efficacy and environmental responsibility. Mineral formulas use zinc oxide or titanium dioxide as their active filters, offering immediate protection without the chemical absorption process that traditional sunscreens require.
Braathen's background in winter sports athletics informed the sunscreen's development. The brand tested the formula across diverse climates to ensure stability and performance in extreme conditions. This speaks to a broader consumer demand for sunscreens that function effectively during intense physical activity, whether on slopes or in everyday use.
The SPF 40 rating provides solid UVA and UVB protection, though dermatologists typically recommend SPF 30 as a baseline for daily use and SPF 50 for prolonged outdoor exposure. The broad spectrum claim indicates protection against both UV rays.
Octo's emphasis on sustainably sourced ingredients reflects growing consumer awareness around sunscreen's environmental impact, particularly regarding reef toxicity from certain chemical filters. Mineral sunscreens generally score better in sustainability assessments, though they can leave a white cast on skin due to their opaque formulation.
The launch positions Octo within the performance beauty category, where athletic endorsements and functional claims drive purchasing decisions. The brand joins competitors like Sun Bum and Blue Lizard in targeting active consumers who demand durability alongside protection. With an athlete founder leading product development, Octo leverages credibility in high-performance skincare while capitalizing on the wellness trend linking sun protection to overall health maintenance.