How Is MAC Cosmetics Doing at Sephora?

MAC Cosmetics ranked fifth in makeup during its first month at Sephora at Kohl's, according to retail data cited by WWD Beauty. The prestige brand's performance marks a notable entry into the Kohl's beauty ecosystem, where Sephora operates shop-in-shop locations across the department store chain.

The fifth-place ranking reflects solid initial traction for MAC in a competitive makeup market. Sephora at Kohl's carries multiple prestige and mass-market brands, making a top-five debut significant for MAC's expansion strategy. The brand, owned by Estée Lauder Companies, has long relied on Sephora as a key distribution channel alongside its freestanding stores and counters.

This partnership represents MAC's push to capture customers shopping at Kohl's locations, a retailer serving mid-market consumers across the United States. The Sephora at Kohl's model allows the beauty retailer to extend reach beyond Sephora standalone stores while giving Kohl's access to premium makeup brands.

MAC's makeup range, including its Pro line, Fix+, and signature foundations, positions the brand competitively within Sephora's makeup assortment. First-month performance data suggests the brand resonates with Kohl's beauty shoppers, though sustained growth will depend on maintaining visibility and inventory across the expanding network of Sephora at Kohl's locations.