Henkel's Stmnt brand expands beyond its deodorant core with three new products targeting male grooming. The lineup includes a shave cream, beard care, and skin product, priced between $21.98 and $34.95. The launch positions Stmnt to compete in the crowded men's personal care market where brands like Dollar Shave Club and Harry's have gained traction. Henkel, the German consumer goods giant behind Schwarzkopf and Dial, leverages its distribution muscle to place these products across retail channels. The move signals the company's commitment to building Stmnt into a multi-category men's grooming brand rather than a single-product play. Specifics on the formulations and ingredient stories remain undisclosed, though the price positioning suggests premium positioning without luxury pricing. This expansion follows broader industry trends where male grooming categories command growth and margin potential.