Estée Lauder Companies is exploring a bid for Puig, the Spanish beauty and fashion conglomerate, at 18 to 19 euros per share, according to Spanish publication Expansión citing industry sources. The move would mark a major consolidation in the prestige beauty sector, combining Lauder's portfolio of iconic skincare and makeup brands with Puig's fragrance and beauty assets including Carolina Herrera, Nars, Saint Laurent Beauty, and Miu Miu Beauty. Puig commands significant market presence in luxury fragrance, a category where Lauder has sought to strengthen its position. The valuation reflects an acquisition price in the range of roughly 10 billion to 11 billion euros. Such a deal would reshape the competitive landscape dominated by LVMH and Kering, creating a stronger third player in prestige beauty and fragrance. Lauder has faced investor pressure to accelerate growth and improve profitability following pandemic-driven volatility and shifting consumer spending patterns. Puig, meanwhile, has emerged as a powerhouse in luxury beauty under CEO Marc Puig's leadership, with strong performance in both fragrance and makeup categories across global markets. The bid represents Lauder's strategic interest in broadening its fragrance offerings and acquiring established luxury beauty franchises with proven distribution networks.
